Myhra Paris denim embodies the excellence of artisanal craftsmanship in the textile industry, especially when it comes to 100% cotton denim. This Parisian fashion house stands out for its commitment to quality, authenticity, and innovation, while staying true to traditional production methods.

The Tradition of Denim

Since its inception, Myhra Paris has always placed great importance on using top-quality materials. The choice of 100% pure cotton for its denim collections is no coincidence. This natural fiber, known for its softness, strength, and durability, forms the ideal basis for creations that are both elegant and robust. The cotton used by Myhra Paris is carefully selected, often sourced from sustainable plantations, thus ensuring minimal environmental impact and ethical production.

A Meticulous Manufacturing Process

Every piece of denim bearing the Myhra Paris label results from a meticulous manufacturing process. The fabric is dyed using traditional methods, often with natural indigo, a dye that gives denim its iconic color and its ability to age beautifully over time. The weaving is done on old looms, producing a superior quality, dense, and durable fabric.

Myhra Paris artisans master the techniques of cutting and tailoring, ensuring that each garment fits perfectly to the wearer’s body. The finishes are meticulously crafted, from reinforced stitching to copper rivets, guaranteeing not only impeccable aesthetics but also increased longevity.

Innovation and Modernity

Though deeply rooted in tradition, Myhra Paris continuously innovates. The company invests constantly in research and development to improve its manufacturing processes and incorporate modern technologies without compromising the artisanal quality of its products. For instance, the use of eco-friendly washing techniques and laser treatments to create aging or fading effects on the denim demonstrates this balance between tradition and modernity.

Myhra Paris 100% cotton denim is much more than just clothing: it is a work of textile art, the result of exceptional craftsmanship and unwavering commitment to quality and sustainability. Each piece tells a story of a tradition perpetuated with passion and modernity integrated with intelligence, offering denim enthusiasts a unique and timeless experience.

Machine wash at 40°C. Delicate tumble dry allowed.

A Sustainable Philosophy

Myhra Paris's commitment to sustainability is at the heart of its craftsmanship. By favoring 100% natural cotton and adopting environmentally friendly production practices, the brand strives to reduce its ecological footprint. Every step of production, from cotton cultivation to garment manufacturing, is designed to minimize waste and optimize the use of natural resources.